Regional analysis of tourism companies online in Spain

Journal ar
Cuadernos de Turismo
  • Número: 34
  • Fecha: 01 enero 2014
  • Páginas: 335-349
  • ISSN: 19894635 11397861
  • Tipo de fuente: Revista
  • Tipo de documento: Artículo
  • Editorial: Universidad de Murcia Campus La Merced Murcia 3001
Information online is one of most influential sources when choosing holiday destination. The development of Information and Communication Technologies (ICTs) has allowed the development of tools to facilitate the improvement of the tourism sector online. Therefore, the objective of this study is to analyze the content and services offered by several Spanish tourist sites, in order to check if the design of these exploits to the maximum resources provided by ICTs and are demands by the current tourists. Through a content analysis we has been studied 243 portals, proved that the commercialization, e-mail, telephone of contact, social networks and elements of consumer interaction. Main conclusion is that there are significant differences between Autonomous Communities as far as electronic business is concerned.

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