SIMUS applied to quantify SWOT strategies
International Series in Operations Research and Management Science
- Volumen: 275
- Fecha: 01 January 2019
- Páginas: 189-202
- ISSN: 08848289
- Source Type: Book Series
- DOI: 10.1007/978-3-030-02726-1_10
- Document Type: Chapter
- Publisher: Springer New York LLC barbara.b.bertram@gsk.com
© Springer Nature Switzerland AG 2019. This chapter describes a methodology aimed at selecting a strategy based on SWOT (strength, weakness, opportunities and threats) model (Humphey, Swot analysis for management consulting. SRI Alumni Newsletter. SRI International, 1970/2005). Once the SWOT matrix is established, it is converted to a numerical SWOT matrix, and from there, the methodology uses linear programming (LP) to make the selection and for establishing a ranking. The procedure quantitatively selects the best strategy.