SIMUS applied to quantify SWOT strategies

Book Series ch
International Series in Operations Research and Management Science
  • Volumen: 275
  • Fecha: 01 January 2019
  • Páginas: 189-202
  • ISSN: 08848289
  • Source Type: Book Series
  • DOI: 10.1007/978-3-030-02726-1_10
  • Document Type: Chapter
  • Publisher: Springer New York LLC
© Springer Nature Switzerland AG 2019. This chapter describes a methodology aimed at selecting a strategy based on SWOT (strength, weakness, opportunities and threats) model (Humphey, Swot analysis for management consulting. SRI Alumni Newsletter. SRI International, 1970/2005). Once the SWOT matrix is established, it is converted to a numerical SWOT matrix, and from there, the methodology uses linear programming (LP) to make the selection and for establishing a ranking. The procedure quantitatively selects the best strategy.

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