Article

Booking.com: The unexpected scoring system

Journal ar
Tourism Management
  • Volumen: 49
  • Fecha: 01 August 2015
  • Páginas: 72-74
  • ISSN: 02615177
  • Source Type: Journal
  • DOI: 10.1016/j.tourman.2014.08.019
  • Document Type: Article
  • Publisher: Elsevier Ltd
© 2015 Elsevier Ltd. Academic researchers in the hospitality industry found in Booking.com an excellent source of information, as it collects millions of hotel reviews in a rapid, inexpensive and convenient manner. They proposed that Booking.com uses a scoring system with a traditional scale of 0-10 or 1-10. However, they are mistaken, as it actually uses a 2.5-10 scale. This error may cause statistical inaccuracies when using this database for research. It also helps to inflate scores to the higher end of the scale.

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