Conference Paper

Applying a technology acceptance model to test business e-loyalty towards online banking transactions

Conference Proceeding cp
Proceedings of the European Conference on Knowledge Management, ECKM
  • Volumen: 1
  • Fecha: 01 December 2013
  • Páginas: 404-412
  • ISSN: 20488963 20488971
  • ISBN: 9781629931401
  • Source Type: Conference Proceeding
  • Document Type: Conference Paper
This paper examines the relative importance and significance of the four technology enablers introduced by Venkatesh et al. (1989) (performance expectancy, effort expectancy, social influence, and facilitating conditions) for value on banking transactions. In this research, an extended model based on the Unified Theory of Acceptance and Use of Technology (UTAUT) is developed to test business e-loyalty towards online banking services from a sample of 87 companies who used an automated communication channel (called Editran) broadly utilized in Spain to transmit files and send and receive orders, using standard formats. The results obtained suggest that the core constructs of UTAUT significantly affect companies' e-loyalty. In summary, although the proposed model follows UTAUT and explains the intention towards the actual use of the Editran tool by postulating three significant determinants (i.e. performance expectancy, social influence, and facilitating conditions), our results also support that in order to implement the Editran tool, these factors matter more than effort expectancy to implement the Editran tool. The implications of the findings are discussed and useful insights are provided on what policy to follow to establish the appropriate conditions to build companies' e-loyalty.

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