Farmers' satisfaction and intention to continue membership in agricultural marketing co-operatives: Neoclassical versus transaction cost considerations

Journal ar
European Review of Agricultural Economics
  • Volumen: 40
  • Número: 2
  • Fecha: 01 March 2013
  • Páginas: 239-260
  • ISSN: 01651587 14643618
  • Source Type: Journal
  • DOI: 10.1093/erae/jbs024
  • Document Type: Article
The survival of agricultural marketing co-operatives depends on their capability of satisfying and maintaining their base of farmer members. Hypotheses regarding these two success factors are developed in neoclassical economics and transaction cost economics. They are tested with a survey of 321 members of marketing co-operatives specialising in fresh fruits and vegetables. Our results show support for both perspectives. Price paid to farmers is important for their satisfaction with the co-operative. Farmers' perceptions of transaction costs are even more important. © 2012 Oxford University Press and Foundation for the European Review of Agricultural Economics all rights reserved.

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