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Dr. Aurora Martínez-Martínez is an Associate Professor in the Department of Business Administration at the Universidad Politécnica de Cartagena. Originally a CFO, she joined academia after completing her Ph.D. in 2011. She is a guest editor of the Journal of Sustainable Tourism (JOST) and a member of the International Association for Knowledge Management (IAKM). Her research is focused on knowledge management, organizational learning, and sustainability, and she has published in several top-ranking journals.